Whether it’s your first time selling your home or you’ve done it many times, changes in legislation and compliance can mean the process is unfamiliar and potentially daunting.
We believe you are placing trust in us to deal with one of, if not your most significant assets. Our role is not only about the selling, but helping you through each stage and process during this often emotional time to help make it as enjoyable as possible.
Our strength lies in our ability to empathise with both our vendors and buyers and to get to the heart of what they specifically wish to achieve.
To discuss the sale of your home call me on 021 725 590, or send me an email. Naturally, all discussions are treated with the utmost confidentiality.
Auctions by Design
Everything we do is focused on getting the optimal price for your home in a way that feels right for you. If the design of your bespoke selling experience includes an auction, the way we conduct your auction is also designed to benefit you.
WINNING HEARTS & MINDS
We focus our entire organisation on a fantastic outcome, either on site or in our rooms. We usually recommend holding the auction on site at your home. This ensures buyers are strongly connected to the reasons they’re interested in your property. We want them to feel every emotional pull, because that works in your favour.
EXPERIENCED SUPPORT
Our owners, Grant Lynch and Barry Thom will be onsite and actively involved on your auction day. They are two of Auckland’s most experienced auction marketers and they’ll be focussed on supporting you and your UP sales team.
Barry ensures you get the most out of any phone bidding or bidding on behalf of people unable to attend. Grant will brief you before the auction and act as your link to the auctioneer at all times. You will have direct access to Grant’s experience throughout the auction. He also brings his expertise to document signing on the fall of the hammer or any immediate post-auction negotiations.
Sales Methods
There are five main sales strategies that we could adopt in selling your home
Auction
Advantages
- Timeframe approach
- Transparency
- Ensures competition
- Market determines value
- Unconditional sale
- The vendor is always in control
Disadvantages
- No conditional offers initially
Auctions by Design
Everything we do is focused on getting the optimal price for your home in a way that feels right for you. If the design of your bespoke selling experience includes an auction, the way we conduct your auction is also designed to benefit you.
WINNING HEARTS & MINDS
We focus our entire organisation on a fantastic outcome, either on site or in our rooms. We usually recommend holding the auction on site at your home. This ensures buyers are strongly connected to the reasons they’re interested in your property. We want them to feel every emotional pull, because that works in your favour.
EXPERIENCED SUPPORT
Our owners, Grant Lynch and Barry Thom will be onsite and actively involved on your auction day. They are two of Auckland’s most experienced auction marketers and they’ll be focussed on supporting you and your UP sales team.
Barry ensures you get the most out of any phone bidding or bidding on behalf of people unable to attend. Grant will brief you before the auction and act as your link to the auctioneer at all times. You will have direct access to Grant’s experience throughout the auction. He also brings his expertise to document signing on the fall of the hammer or any immediate post-auction negotiations.
Price
Advantages
- Buyers know what the price is
- Can deal with conditional offers
Disadvantages
- If priced incorrectly, you lose buyers or sell too cheaply
- No timeframe
- People may discard property on price and not consider the features and benefits
Sales by Negotiation
Advantages
- You can accept conditional offers
Disadvantages
- No timeframe / no urgency
- Offers are often conditional
- Buyers often try to get a bargain
Expression of interest / set date of sale
Advantages
- Timeframe approach
- Owners can accept conditional offers
- Deadline sale
Disadvantages
- Offers are often conditional rather than unconditional
- Buyers often don’t understand
this process - No transparency
Tender
Advantages
- Timeframe approach
- Allows confidentiality
- Ideal for challenging properties
- Interested parties have to do due diligence
Disadvantages
- Non-transparent
- Very formal process that locks buyers in
- Buyers often don’t feel comfortable with the process
We recommend selling your property with a 3-week marketing campaign with an auction on site. This process is the most likely to generate unconditional buyer competition for the property.
Auction
Recommended method of sale
Sale by way of auction
Having analysed the nature of your property, the likely target market and the current market situation, we recommend sale by way of auction.
Key benefits
- Highly effective way of creating competition between buyers (rather than against you, the seller) to ensure the best possible price is achieved.
- Places a timeframe (usually 3-week period) which instils urgency in the minds of prospective purchasers and a genuine deadline forces serious buyers to engage.
- Auction sales are cash and unconditional, meaning buyers complete their due diligence beforehand, which gives both sides certainty.
Overwhelmingly we find that our owners are aiming to achieve the best possible price for their property and to complete the process in as timely a manner as possible.
This is what an auction delivers.
By creating a deadline and requiring buyers to bid unconditionally, we uncover the most serious buyers in the marketplace. We then bring these buyers together in a transparent and competitive environment, where ‘fear of loss’, competition, and the negotiation skills of a professional auctioneer can all come together. It is our belief that this is the best way to truly ascertain what a buyer is prepared to pay.
We believe the key strategies to achieving the best results are as follows:
01
Thorough preparation, define the property
and offering.
02
Exposing the property and opportunity to the wide and varied market in a compelling way.
03
Promoting without a price, and focus on the attributes in their many and varied forms.
04
Create a competitive environment amongst the purchasers.
05
Marketing the property within a defined time frame to create urgency.
06
Delivering a focused team approach utilising Bayleys’ extensive resources and track record.
Auctions help you achieve your goal – SOLD
The goal of any auction campaign is to sell on auction day. However, a deeper understanding of the auction as a genuine, three-stage process, is valuable in realizing the success of auction campaigns versus all other methods of sale.
Certainty, faster
After 28 days on the market, properties which have gone to auction are 79% more likely to have unconditionally sold than those marketed using other methods of sales. At 90 days on market, a property is still 34% more likely to have sold if the marketing campaign originally involved an auction than if it started with other methods of sale.
Clear deadline
Auctions present a clear timeline to the market and encourage urgency amongst the buyer pool. Auctions focus on achieving unconditional bids/offers on the auction date. This helps you gain certainty to make your next steps. This contrasts with other methods of sale which often result in conditional offers which extend timelines and increase uncertainty.
What if your property doesn’t sell?
If your property does not sell unconditionally
before or on your auction day, a second wave is created by switching to a secondary method of
sale (e.g. price by negotiation or asking price). Importantly, the auction campaign will have uncovered valuable price feedback from the
market to aid in this decision.
Triggering the second wave
Buyers who absolutely require conditions can then enter the buyer process for a property after the auction period. The transition from auction to a secondary method of sale provides a clear second milestone in the marketing process to invite
further activity.
Proportion of properties sold over time by sale method
After 28 days on the market, properties which have gone to auction are 79% more likely to have unconditionally sold than those marketed using other methods of sales. At 90 days on market, a property is still 34% more likely to have sold if the marketing campaign originally involved an auction than if it started with other methods of sale.
Clear deadline
Auctions present a clear timeline to the market and encourage urgency amongst the buyer pool. Auctions focus on achieving unconditional bids/offers on the auction date. This helps you gain certainty to make your next steps. This contrasts with other methods of sale which often result in conditional offers which extend timelines and increase uncertainty.
